Hyderabad-based cement manufacturer My Home Industries is contemplating increasing its capacity by up to 50 per cent over the next four years in preparation for the future demand.

The company, which is part of the ₹4,000-crore plus My Home Group, said it was awaiting the board’s clearance for enhancing its capacity from 10 million tonnes to 15 million tonnes over the next four years.

“Investment and location for expansion will be decided when we finalise the plans. We have the opportunity to expand in our existing locations also,” said Vijay Vardhan Rao, President – Marketing, My Home Industries Ltd, after announcing the launch of company’s premium composite cement Maha HD+ for the Tamil Nadu market.

In 2017-18, the company sold about 6 mt and its major markets are Andhra Pradesh and Telangana, followed by Odisha, Tamil Nadu and Karnataka. Discussing the advantages of the new premium cement, price of which will be higher by ₹40 per bag when compared with the normal cement, Rao said the composite cement would offer some superior properties and can be used in all type of structures.

The new cement will improve concrete’s workability and cohesiveness, lower heat of hydration that help reduces surface cracks, increase corrosion resistance properties as well as lower the alkali content, the company said.

“It is the first composite cement to be certified by the Bureau of Indian Standards. Maha HD+ cement is environment-friendly and consumes less water,” he added.

Though he admitted that the cement sales were sluggish in Tamil Nadu due to a combination of factors, Rao said the company would campaign aggressively about the advantages of the composite cement and try to attract customers. “We are optimistic about the response,” he said.

The company introduced Maha HD+ first in the eastern markets in 2017 and now it is in the process of introducing in southern markets starting with Tamil Nadu.

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