Home appliances major Godrej Appliances will invest Rs 200 crore in the expansion of its production capacity at its Shirwal plant. With this Godrej Appliances’ investment in capacity expansion will go up to Rs 400 crore. The company had begun work at its Mohali plant, on an investment of Rs 200 crore.

The 1.6 lakh sq. feet factory will be operational by the end of 2019, the company said. It would push up production capacity of its premium products, including approximately 3 lakh high end frost free refrigerators, 3 lakh fully automatic washing machines, 1 lakh power efficient chest freezers and half-a-lakh medical refrigerators with patented Surechill technology. This will take Godrej Appliances’ total production capacity, both at its Shirwal and Mohali plant, to approximately 46 lakh units annually, and also would generate 400 more jobs.

Front Load washing machine 1The latest investment is a strategic manoeuvre towards re-invention of the brand by shifting its focus from being a mass appeal brand towards premiumization. With this expansion, Godrej Appliances will be the first in India to manufacture high-end refrigerators in India. Dedicated assembly lines will be laid out for various categories as well as a technologically advanced ‘multi-category’ manufacturing line which could be used to manufacture different product categories on the same line.

Kamal Nandi, Business Head & EVP, Godrej Appliances said, “We have always been at the forefront of innovation and customer delight which is a testimony to the immense trust that customers put in our brand. Our growth rate for the past few years has been double of that of the industry rate and we will strive to continue on that trajectory. Through this expansion, we aim to take brand Godrej to even greater heights while showcasing the strength of Indian design and manufacturing expertise at its best. With construction expected to commence by the end of the month, the proposed expansion once complete will allow us to meet the increasing demand of premium products from Indian customers and expand our footprint to an even larger area.”

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